Multi-platform strategy

Optimising for ChatGPT, Perplexity, Claude, and Gemini simultaneously.

Each AI platform has slightly different strengths, data sources, and recommendation patterns. A multi-platform strategy ensures you're visible everywhere, not just on one tool.

Platform differences

ChatGPT — The largest user base. Draws from its training data plus web browsing. Favors well-known brands and authoritative sources. Strong weight on Wikipedia and major publications.

Perplexity — Search-first approach with real-time web results. Cites sources prominently with clickable links. Best for driving actual traffic. Favors fresh, well-structured content.

Claude — Anthropic's model. Known for nuanced, detailed responses. Favors comprehensive, well-organized content. Strong on technical and professional topics.

Gemini — Google's AI. Has access to Google's search index. Favors sites that rank well on Google search, making traditional SEO more relevant here.

You.com — RAG-based search engine. Pulls from multiple web sources in real-time. Favors fresh, authoritative content with clear structure.

Universal optimizations

Some actions improve visibility across all platforms: unblocking all AI crawlers in robots.txt, adding comprehensive schema markup, creating FAQ content, maintaining an llms.txt file, and building mentions across diverse trusted sources.

Platform-specific tactics

For Perplexity: ensure your pages load fast and have clear, structured content — Perplexity's real-time crawling rewards accessible sites. For ChatGPT: build presence on Wikipedia and major publications. For Gemini: traditional SEO still matters since Gemini leverages Google's index.

Monitoring across platforms

VisibAI audits all major platforms simultaneously and shows you per-platform breakdowns. This reveals where you're strong and where you need work. A common pattern: businesses visible on Perplexity but invisible on ChatGPT, or vice versa.