Selling AI visibility audits

How to position AI visibility as a service to your clients.

AI visibility is a new, largely untapped service category. Most businesses don't know they're invisible to AI tools, which makes the "aha moment" when they see their score incredibly powerful for agency sales.

The pitch

Lead with a question: "Do you know if ChatGPT recommends your business?" Most business owners have never considered this. Follow with the stat: "40% of consumers now use AI tools to find businesses." Then offer the audit: "I can check your AI visibility in 5 minutes — free."

Running the free audit

Use VisibAI to run an audit on the prospect's website. Most businesses score below 40/100, which creates natural urgency. Share the score and the top 3 issues in a brief email or call.

The service package

Position AI visibility as a new service alongside your existing SEO, web design, or marketing offerings. A typical package includes: initial audit and report (€29 cost to you), fix implementation (your labor), monthly monitoring (€79/mo via VisibAI Pro), and quarterly re-audit with progress reporting.

Pricing your service

The VisibAI Agency plan costs €149/month for 25 clients and 50 audits. If you charge each client €200-500/month for "AI visibility management", your margins are excellent. The PDF reports and white-label branding make it feel like a premium, proprietary service.

Proof points

Track before/after scores to prove value. "When we started, your AI visibility was 23/100. After 60 days of optimization, you're at 58/100 and appearing in 40% more AI recommendations." This is the data that retains clients.